Digital intelligence. Securing the future.
Cyjax are a UK-based technology-driven cyber security business combining industry leading innovation and unrivalled experience. Their previous brand was dated and misaligned with the direction the business was moving towards.
A new identity was required that reflected the true ethos of the company encompassing a new positioning strapline ‘Digital Intelligence. Securing the future’, which could then be implemented across their suite of visual and marketing communications.
After presenting a variety of brand concepts the chosen route combined the 'C' of Cyjax as a protective pair of hands, referencing the human approach within the business, together with concentric keylines, symbolising the innovative technology behind Cyjax' products.
A sophisticated colour palette of navy blue and pale red assists Cyjax in standing out amongst the competition and supports the intelligent approach delivered by their team and bespoke technology.
Applications included a new UX-led enquiry driven website, corporate literature, company stationery, office branding and a complete redesign of their online client portal, including a sophisticated set of data metrics graphics and brand-led icons.
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